A great idea, yes, but admittedly not an original one. The clever people at Girl Meets Dress have been going for a while; they've been on the radar since they popped up in the London Paper last year.
Lily Allen has kept the rest of the details under wraps and that’s fine by me; as long as she injects some of her own style into her stock. I am a slight Lily obsessive. Having had a good needed bump in the direction of a new stylist in 2006, she went from flouncy prom dresses, Nikes and astronaut helmets to Karl Lagerfield, all the Chanel that goes with it and well a respected fashion following of her own.

This is a recent picture (below) of her at the launch of Wayne Hemingway’s Vintage Goodwood Festival where Lily will showcase her new range this summer.

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